Vs Lockup - Logo
A "landscape" version where the icon sits to the left of the text. This is ideal for website headers or email signatures.
If a marketing team uses the horizontal lockup on one brochure and a manually rearranged version on another, the brand begins to look unpolished and "off." By providing a set of approved lockups in a Brand Style Guide, a company ensures that no matter who is creating content, the brand always looks intentional and professional.
The symbol used without text, perfect for app icons or social media avatars. 5. Why the Distinction Matters
A lockup, also known as a brand lockup or logo lockup, refers to the combination of a logo with other visual elements, such as: logo vs lockup
In conclusion, a logo and a lockup are two complementary elements that work together to create a strong brand identity. While a logo serves as a unique identifier, a lockup provides additional context and messaging. By understanding the differences between these two elements and using them effectively, brands can establish a cohesive visual identity that resonates with their target audience.
In its purest sense, a —an icon or a wordmark, but not necessarily both together.
In the world of branding, terms like "logo" and "lockup" are often used interchangeably. However, for designers and business owners, understanding the distinction between the two is crucial for maintaining a consistent and professional brand identity. A "landscape" version where the icon sits to
A standalone icon or graphic (e.g., Apple’s apple or Nike’s swoosh).
r/graphic_design Brand Guidelines - ASC Intranet - The Ohio State University Logos * Either the university name, logo or an official Ohio State unit logo is the only graphic identity mark for all university ... The Ohio State University Logo Guidelines - Aggie Hub | North Carolina A&T State University Logo Guidelines * The Letter Mark logo (and logo lockup) must hold a prominent position in every external communication and stand ... North Carolina Agricultural and Technical State University Logo lockups | UCL Brand and Experience Horizontal format The horizontal logo lockup showing a short name. An example of a long faculty name going across two lines next t... University College London Lockups - Your Identity Toolkit A lockup is a design that visually connects your unit to the larger university brand. Rather than creating a unique logo for your ... University of California, Berkeley How to BALANCE Your Logo (2 Easy Techniques) Sep 25, 2025 —
Would you like a printable summary or a short checklist to help distinguish between the two in practice? The symbol used without text, perfect for app
| Feature | Logo | Lockup | | :--- | :--- | :--- | | | Single element (icon or wordmark). | Two or more elements combined. | | Flexibility | Can often stand alone. | Fixed arrangement; cannot be rearranged. | | Example | The Nike Swoosh by itself. | The Swoosh + the word “NIKE” in Futura Bold. | | Best for | Favicons, app icons, merchandise. | Headers, signage, presentations, packaging. |
The brand name styled in a specific typeface (e.g., Google or Coca-Cola).