Utm Parameter | Matomo

In the bustling world of digital marketing, understanding the effectiveness of campaigns was crucial for success. Matomo, an open-source analytics platform, was the trusted companion of a marketer named Emma. She relied on Matomo to track website traffic, conversions, and user behavior.

If you're transitioning from Google Analytics to Matomo Analytics, you likely rely on to track your marketing campaigns. The good news is that Matomo fully supports these tags, allowing you to measure the ROI of your emails, social posts, and paid ads with precision. What Are Matomo UTM Parameters?

: If you need to track more than two campaign dimensions (like Campaign ID or Content), ensure you have the MarketingCampaignsReporting plugin installed from the Matomo Marketplace. matomo utm parameter

: Use clear, lowercase names without spaces (e.g., use summer_sale instead of Summer Sale ).

Tracking Success: The Ultimate Guide to Matomo UTM Parameters In the bustling world of digital marketing, understanding

mtm_ values if both are present. For detailed information on implementing campaign tracking, visit Matomo . Matomo +2 AI can make mistakes, so double-check responses Copy Creating a public link... You can now share this thread with others Good response Bad response 3 sites How to build campaign tracking URLs FAQ - Reports - Matomo How Matomo manages MTM and UTM parameters in one URL * When constructing URLs that contain both MTM and UTM parameters for the sam... Matomo How do I customise the Matomo Campaign parameters? FAQ - How to Table of contents. ... Matomo detects campaign names and keywords through a set of default parameters for campaign tracking. The r... Matomo Does Matomo support Google Analytics campaign parameters? FAQ Matomo detects URLs tagged with Google Analytics campaign parameters. By default, Matomo offers two dimensions for campaign tracki... Matomo 3 sites How to build campaign tracking URLs FAQ - Reports - Matomo How Matomo manages MTM and UTM parameters in one URL * When constructing URLs that contain both MTM and UTM parameters for the sam... Matomo How do I customise the Matomo Campaign parameters? FAQ - How to Table of contents. ... Matomo detects campaign names and keywords through a set of default parameters for campaign tracking. The r... Matomo Does Matomo support Google Analytics campaign parameters? FAQ Matomo detects URLs tagged with Google Analytics campaign parameters. By default, Matomo offers two dimensions for campaign tracki... Matomo Show all

: For best results in your "Acquisition" reports, always include at least the Campaign Name and Source . If you're transitioning from Google Analytics to Matomo

The same URL with UTM parameters: