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Shoppers can post photos with the hashtag #ShawsTruckOpen for a chance to win a “Shaw’s Road‑Trip Pass” —a free meal voucher valid at any truck location for an entire summer.
The first official launched in 2021 , coinciding with the brand’s 70th anniversary. That inaugural season featured a “Maple Bacon Deluxe” burger available only from the trucks, and it sold out in a matter of days. The concept proved so profitable that Shaw’s committed to making it an annual (or biennial) fixture, each year tweaking the menu and route to keep the experience fresh.
Drive on, eat well, and share the road. 🚚🍔🛣️ shaw's truck open season
All figures are based on internal Shaw’s reports and third‑party analytics (e.g., Nielsen, Socialbakers).
In the animated film Open Season , is an iconic (and slightly terrifying) vehicle that plays a major role in the hunting antics of the film's antagonist. Shoppers can post photos with the hashtag #ShawsTruckOpen
– Ravi K., Calgary, Facebook
Shaw’s truck makes a dramatic entrance early in the film, arriving in the small town of Timberline with a one-antlered mule deer named tied to the hood. Shaw claims he hit Elliot on the interstate, though it’s later revealed he did so intentionally and three days before the official hunting season even began. This initial scene establishes both Shaw’s disregard for the law and his reckless, aggressive driving style. Design and Key Features The concept proved so profitable that Shaw’s committed
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– Megan L., Toronto, Instagram