through its native Intelligent Tracking Prevention (ITP) engine . Apple achieved complete, exception-free third-party cookie blocking in Safari 13.1. This milestone made it the first mainstream browser to completely close the door on cross-site ad tracking, years ahead of major competitors.
Even Safari’s “Allow cross-site tracking” option (under Privacy preferences) does not fully re-enable traditional third-party cookies — it only relaxes some ITP restrictions.
The cornerstone of Safari’s privacy strategy is . Launched in 2017, ITP is a machine-learning framework that identifies domains that track users across different websites. safari 3rd party cookies
Understanding Apple's strict privacy framework is critical for web developers, data analysts, and digital marketers navigating the cookieless landscape.
Starting with in 2017, Apple’s Safari has taken the strictest stance among major browsers against third-party cookies. As of Safari 13.1 (March 2020), third-party cookies are blocked by default — no user toggle required. not a feature.
Safari is built on the WebKit engine. The WebKit team has been vocal about their long-term goal: In technical documentation and blog posts, Apple engineers have argued that the third-party cookie is a security vulnerability and a privacy nightmare.
🛠️ The Mechanics of Intelligent Tracking Prevention (ITP) years ahead of major competitors.
Safari treats third-party cookies as a privacy threat, not a feature. Build for a cookie-less future.
Safari and Third-Party Cookies: The Ultimate Guide to the Cookie Apocalypse