The XXVI Video 2017 Business Benchmark Report remains a crucial case study for digital historians and marketing strategists. It captured the exact moment when video technology moved from the "early adopter" phase into the "early majority" phase of the corporate world.
The report noted that short-form video dominated the landscape. With attention spans shrinking, the most successful business videos were those that delivered value within the first 60 to 90 seconds. This "snackable" content became the gold standard for social media engagement and top-of-funnel marketing. Personalization and Interactive Content
2017 trends compare to more recent marketing data? AI can make mistakes, so double-check responses Copy Creating a public link... You can now share this thread with others Good response Bad response 6 sites 2017 Video in Business - Benchmark Report - ARTS Blog | Data associated with companies that produce video as their primary business and those who monetize their video content has been om... Americans for the Arts | 2017 Video in Business - Benchmark Report - ARTS Blog | 3. There are a lot of interesting insights packed into this report, but here are some of the top findings that may pique your inte... Americans for the Arts | 2017 Video in Business - Benchmark Report - ARTS Blog | VIEWING TIME. A strong trend exists in the consumption of video con- tent throughout the day. The chart on the next page shows a m... Americans for the Arts | 2017 Video in Business - Benchmark Report - ARTS Blog | Data associated with companies that produce video as their primary business and those who monetize their video content has been om... Americans for the Arts | B2B Video Benchmarks for 2017 - MarketingProfs The majority (56%) of videos published by B2B companies are less than two minutes long; 12% of the B2B videos examined are more th... MarketingProfs B2B Video Benchmarks for 2017 - MarketingProfs by Ayaz Nanji. Videos created by B2B companies continue to be viewed mainly on desktop computers, and they are still mostly watche... MarketingProfs 2017 Video in Business Benchmark Report Summary: This report shares trends from analyzing data colleced from Vidyard video platform of more than 500 businesses over 600 m... Americans for the Arts | 2017 Video in Business Benchmark Report Summary: This report shares trends from analyzing data colleced from Vidyard video platform of more than 500 businesses over 600 m... Americans for the Arts | Video in Business Benchmark Report - Vidyard The data reveals an interesting pattern in video adoption across different company sizes…and it's not the one you might expect. * ... Vidyard 2017 Video in Business Benchmark Report Overview Want to make your own video? Automate cold outreach, prospect follow ups, and meeting reminders with personalized AI-generated vid... Vidyard xxvi video 2017 business benchmark report
As high-speed internet and mobile accessibility reached new heights in 2017, the report highlights a massive shift in consumption patterns. Businesses that failed to adapt to these trends found themselves lagging behind competitors who embraced video-first strategies. The Explosion of Video Volume
These features transformed video from a passive viewing experience into an active lead-generation engine, allowing businesses to track individual viewer behavior with surgical precision. Internal Communication and Training The XXVI Video 2017 Business Benchmark Report remains
So, what are the best practices for video marketing in 2017? The report offers a few key takeaways:
While you should not use the numerical benchmarks (e.g., expected CTR or completion rates) for 2026 planning, this report is for two reasons: With attention spans shrinking, the most successful business
One of the most striking findings of the 2017 report was the sheer volume of content being produced. On average, businesses were publishing dozens of new videos every month. This increase was driven by the democratization of video production tools and the rising demand for authentic, behind-the-scenes content.
According to the report, video marketing is no longer a nice-to-have, but a must-have for businesses looking to stay competitive. Here are a few key findings:
The report’s most cited statistic—that 60% of B2B viewers drop off by the 15-second mark if the value proposition isn’t stated—was ahead of its time. This benchmark forced producers to rewrite scripts to front-load value.