Crisis Communication Management: Applying Theory To Real Cases Ebook -

This eBook provides a step-by-step framework for understanding, preparing for, and responding to organizational crises. It translates decades of communication research (Situational Crisis Communication Theory, Image Restoration Theory, Coombs’ SCCT model) into actionable strategies, then tests those strategies against —from the Tylenol tampering (1982) to the Boeing 737 MAX disasters, the Facebook-Cambridge Analytica scandal, and the United Airlines passenger dragging incident.

This section would include a bio of the author, credentials, and a prompt to subscribe to a newsletter for weekly case study breakdowns. Whether you are a communications professional, a crisis

Whether you are a communications professional, a crisis team leader, a student of public relations, or a C-suite executive, this book will equip you with the analytical tools to protect reputation, rebuild trust, and lead effectively under pressure. Whether you are a communications professional