Linguistic Decoding and Cultural Hegemony: A Study of Hindi-Dubbed South Indian Cinema
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The Indian film industry is no longer linguistically fragmented. Over the last decade, Hindi-dubbed versions of Telugu, Tamil, Kannada, and Malayalam films have disrupted the traditional dominance of Bollywood. This paper analyzes the economic strategies, audience psychology, and cultural implications behind the phenomenon of dubbing South Indian movies into Hindi. It argues that this trend is not merely a translation exercise but a restructuring of pan-Indian mass entertainment, driven by technological accessibility (OTT platforms) and a rejection of Bollywood’s urban elitism in favor of rooted, larger-than-life heroism. south movie in hindi dubbed