Would you like a shorter version (e.g., for a cheat sheet or social post) or a step-by-step tutorial with screenshots?
Matomo is a powerful privacy-focused alternative to Google Analytics, and its campaign tracking capabilities are designed to be both flexible and compatible. While Matomo has its own tracking parameters (starting with mtm_ ), it offers native support for standard UTM parameters, ensuring you don't lose data when switching from other platforms. Why Campaign Tracking Matters
UTM (Urchin Tracking Module) parameters are simple tags you add to the end of a URL. They help Matomo (and other analytics platforms) understand exactly where your visitors came from—not just that they came from “social media,” but which platform, which campaign, and even which specific post or ad.
: Populated by utm_campaign , utm_source , or utm_medium . Campaign Keyword : Populated by utm_term . matomo utm tracking
Tag your next campaign URL, click it yourself, and watch the data appear in Matomo’s live report.
Here’s a clear, informative text on , suitable for a blog post, help article, or internal documentation.
Hi @danielhug-cc, having a quick look it seems the mtm_ params take priority over utm_ params, so if you use both mtm_campaign and... GitHub URL Builder FAQ - Marketing Campaign Tracking - Matomo Website URL (required) e.g. https://example.org/offer.html. Campaign name (required) Email-SummerDeals, PaidAds-SummerDeals. Campa... Matomo Marketing Campaign Tracking - URL Builder - Matomo Fill in the information in the form below and click the Generate URL button. * Step 1: Fill in the fields below. Website URL and C... Matomo URL Builder FAQ - Marketing Campaign Tracking - Matomo Website URL (required) e.g. https://example.org/offer.html. Campaign name (required) Email-SummerDeals, PaidAds-SummerDeals. Campa... Matomo Does Matomo support Google Analytics campaign parameters? FAQ Matomo detects URLs tagged with Google Analytics campaign parameters. By default, Matomo offers two dimensions for campaign tracki... Matomo Does Matomo support Google Analytics campaign parameters? FAQ Matomo detects URLs tagged with Google Analytics campaign parameters. By default, Matomo offers two dimensions for campaign tracki... Matomo Common campaign tracking use cases and examples - Matomo Tracking Social Media Links. Not only are there many different social networks, but there are different types of content within th... Matomo How to build campaign tracking URLs FAQ - Reports - Matomo As Campaign Tracking URLs are created by appending parameters to the end of a URL, it is technically possible to create tracking l... Matomo What is Campaign Tracking? FAQ - Reports - Matomo Additional Campaign Tracking Values. (Available with Matomo Cloud or Marketing Campaigns Reporting Plugin) Source (Recommended): m... Matomo Matomo Analytics - Multi Attribution feature Nov 19, 2018 — Would you like a shorter version (e
https://yourwebsite.com/landing-page?utm_source=twitter&utm_medium=social&utm_campaign=product_launch
Let’s break it down.
If you’re using (the leading open-source Google Analytics alternative) to track your website traffic, you’ve likely heard about UTM parameters . But how do they work in Matomo, and why are they essential for your marketing analysis? Why Campaign Tracking Matters UTM (Urchin Tracking Module)
Matomo automatically supports standard (like utm_source , utm_medium , and utm_campaign ) and maps them to its own campaign reporting system. While Matomo has its own native parameters (starting with mtm_ ), it is designed to be compatible with Google Analytics-style tags so you don't have to re-tag your existing links. How Matomo Maps UTM Parameters
By default, Matomo captures two main dimensions from standard UTM tags: