Users can upload a photo of their own room or select from a gallery of pre-set templates (living rooms, bedrooms, kitchens) to test different color combinations instantly.
: The tool offers an extensive range of color palettes curated by experts, making it easier for users to choose harmonious color combinations for their homes.
: Users can select a room from their home and virtually paint it with thousands of Asian Paints color shades. This feature helps in visualizing how the color would look on the walls, given the room's lighting conditions and furniture. asian paints visualiser
A subtle but significant innovation of the Visualiser is how it standardised the language of colour. In the past, a customer might ask for "a slightly darker cream." This vague description led to miscommunication between painters, contractors, and suppliers.
The Visualiser was updated to tackle this frontier. It allows users to superimpose textures onto their walls, showcasing not just the hue, but the grain, the shimmer, and the finish. This feature proved crucial in upselling premium products. A customer might enter looking for a simple white wash, but upon seeing a pearlescent finish applied virtually to their feature wall, they are far more likely to invest in a higher-grade product. Users can upload a photo of their own
The Visualiser digitalised the selection process. When a user settles on a shade—for instance, 'Nutmeg Sparkle'—they are given a specific code. This digital fingerprint can be shared directly with the painter or the store. The app even generates a specific product recommendation (e.g., advising that a certain dark shade requires an intermediate coat or works best with an enamel finish). This education layer empowers the consumer, ensuring they purchase the right primer and paint quantity, reducing waste and dissatisfaction.
Browse thousands of professionally designed room setups. Found a look you like? Tap to see which shades were used and instantly apply them to your own room. This feature helps in visualizing how the color
: Seeing how colors look in a virtual environment helps users make more informed decisions, reducing the likelihood of post-painting regrets.
Asian Paints has not rested on its laurels. The Visualiser has evolved into an AI-driven design assistant.