Backroom Casting Vk -

Prepared — 13 April 2026

| Strengths | Weaknesses | |-----------|------------| | • with modest spend (4.2 M impressions). | • Email deliverability issues caused a 17 % drop after qualification. | | • Targeted creative (carousel) drove the best CTR and conversions. | • Limited regional diversity – most talent clustered in Moscow & SPb. | | • Live Q&A built trust and answered many applicant questions, reducing “ghosting.” | • No native VK “application” widget ; reliance on external Google Forms added friction. | | • Strong cost efficiency (≤ ₽ 250 per qualified lead). | • Low female participation (38 % of applicants) relative to target (≈ 45 %). | backroom casting vk

| Objective | KPI | Target | Actual | |-----------|-----|--------|--------| | of “Backroom” casting | Impressions | 3 M | 4.2 M | | Drive applications from actors/creatives | Qualified applications | 1 500 | 1 842 | | Build talent pipeline for future seasons | Audition invitations | 250 | 312 | | Maintain budget discipline | Cost per qualified lead | ≤ ₽ 250 | ≈ ₽ 220 | Prepared — 13 April 2026 | Strengths |

"Then improvise," the voice snapped. "Convince me you want to leave. Convince me you’re terrified of the door behind you." | • Limited regional diversity – most talent

End of Report

"Too many actors come in here and smile," the director said, stepping out from behind a monitor. "They want to be liked. You went straight for the jugular. You used the environment. You were real."

All KPIs were met or exceeded.