Rebecca A. Gilliland Writing Winning Proposals: Public Relations Cases !exclusive! 💯 Premium

: Stripping away complexity to ensure that the core strategy and its benefits are immediately apparent to the reviewer.

We often talk about the "Big Idea" in PR, but we rarely talk about the vehicle for that idea: The Proposal. : Stripping away complexity to ensure that the

If you work in Public Relations, you know that having a winning strategy is only half the battle. The other half? Convincing the client or stakeholder that your strategy is the right one. : Stripping away complexity to ensure that the

Drawing from standard PR literature and Gilliland’s likely approach, successful proposals include: : Stripping away complexity to ensure that the

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: A distinguished professor at the University of Indianapolis , Gilliland is a Fulbright Scholar and Plank Fellow with extensive experience in sports promotions and corporate PR.

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