Because it didn't load images, 0.facebook.com was significantly faster than standard mobile versions on slow 2G and 3G networks. Impact and Growth
The service, often referred to as , was first announced by Chamath Palihapitiya at the 2010 Mobile World Congress. By collaborating with over 50 mobile operators in 45 countries, Facebook officially rolled out the stripped-down site on May 18, 2010. 0facebook com
To remain "zero-rated" (free of data costs), the site omitted heavy multimedia. Because it didn't load images, 0