| Metric | Insight | |--------|----------| | | 1.9 M | | Geography | United Kingdom (35 %), United States (28 %), Canada (12 %), Australia (9 %), rest of Europe & Asia (16 %). | | Age | 18‑34 (62 %), 35‑49 (27 %), 50+ (11 %). | | Gender | Female (58 %), Male (38 %), Non‑binary/Other (4 %). | | Top Traffic Sources | Organic search (42 %), direct (27 %), social referrals (25 % — primarily TikTok, Instagram, and Twitter), newsletter (6 %). | | Engagement | Avg. time on page: 4 min 12 s; Bounce rate: 38 %; Newsletter open rate: 31 % (industry average ~22 %). |
| Year | Milestone | |------|-----------| | | Conceptualized by a collective of journalists, feminists, and meme‑culture creators while studying media representation at a university in London. | | Oct 2022 | Official launch of the beta site with a minimalist design and a handful of long‑form articles on “misogyny in pop culture.” | | Mar 2023 | First viral piece— “The ‘Girl Power’ Playlist That Still Reinforces Stereotypes” —hits 1 M shares across Twitter and TikTok. | | 2024 | Expansion into podcasts, a weekly newsletter (30 K+ subscribers), and a merch line featuring tongue‑in‑cheek slogans. | | 2025 | Partnership with the Women’s Media Center for a joint investigative series on pay gaps in the tech industry. | shameonher.com