Bing Ads Formstack File

Formstack is a robust online form builder that enables businesses to create custom forms, surveys, and workflows. With Formstack, businesses can streamline data collection, automate workflows, and integrate with various marketing tools.

Microsoft Advertising holds a significant share of the paid search market, particularly capturing an older, higher-income demographic often missed by Google. However, its effectiveness is contingent on accurate conversion tracking. Formstack, used by over 27,000 organizations, facilitates data capture across healthcare, education, and SaaS. The core challenge is linking a Bing ad click to a Formstack submission without manual data entry.

"Streamlining Lead Generation with Bing Ads and Formstack" bing ads formstack

Here is how this integration transforms your PPC strategy:

This method captures data but does not automatically send conversion values back to Microsoft. Formstack is a robust online form builder that

One of Formstack’s most valuable features for PPC advertisers is Partial Submission tracking. If a user lands on your page via a Bing Ad, starts filling out the form, but gets distracted and leaves, Formstack can still capture that partial data. This allows your marketing team to retarget those warm leads through email or remarketing campaigns, salvaging ad spend that would have otherwise been lost.

Tell Microsoft Ads what a "win" looks like (e.g., a form submission). "Streamlining Lead Generation with Bing Ads and Formstack"

The simplest method involves passing Bing Ads parameters directly into Formstack:

In your Microsoft Advertising dashboard, go to Tools > Conversion tracking > UET tags and create a new tag.