Despite the PR catastrophe, Qtrax did eventually launch a working service in (without major label content). The technology was a hybrid P2P system:
: Instead of users paying for individual tracks or monthly subscriptions, advertisers footed the bill.
: If you are a retail employee trying to log in or report work, you are likely looking for the Qtrax Execute portal .
The press ate it up. Headlines blared: "Napster is back, but legal" and "Free music wins."
: Users would download a proprietary player where they would see ads before or during the music playback.
Its core philosophy was summarized in its ambitious slogan: . The Business Model: "Superdistribution"