Cute Fun Fonts [new] -

This is the most relevant for "cute" fonts specifically. Much of this research originates from Japan, where the concept of Kawaii is deeply integrated into design.

"Font matters: The influence of typeface on consumers’ perceptions of products and brands" cute fun fonts

Infuse a sense of joy and lightheartedness into your brand identity. This is the most relevant for "cute" fonts specifically

"The effect of typeface congruency on brand personality" "The effect of typeface congruency on brand personality"

Next, he tried a font made of tiny balloons. Each letter floated slightly off the line, with little strings dangling underneath. The word “HAPPY” looked like a birthday party on paper. But when he wrote “SAD,” it just looked like deflated balloons. Not quite right.

Stand out in a sea of minimalist, "clean" designs that can sometimes feel cold. Popular Styles of Playful Typography

A font can be as cute as a button, but if your audience can’t read it, it fails its primary job. Avoid overly decorative fonts for long paragraphs of text. Save the wildest designs for headers and short "shout-out" phrases.