What metrics do you use to judge a website today? Let us know in the comments below!
Amazon retired the classic Alexa Rank and shut down Alexa.com in May 2022. alexa rank google pagerank domain age
Domain age simply refers to how long a domain name has been registered and active. For example, a domain registered in 2005 is "older" than one registered last month. What metrics do you use to judge a website today
| Metric | Primary Use | Status in 2026 | Should you track it? | | :--- | :--- | :--- | :--- | | | Link authority | Dead (Deprecated 2016) | No. Use Domain Authority (Moz) or DR (Ahrefs). | | Alexa Rank | Traffic volume | Dead (Shut down May 2022) | No. Use Similarweb or Semrush. | | Domain Age | Trust / Longevity | Indirect factor | Yes, but don't obsess. | Domain age simply refers to how long a
Named after Google co-founder Larry Page, PageRank (PR) was once the "holy grail" of SEO. It was a system that assigned a numerical weight to every webpage on the internet, measuring its relative importance.
In the past, these three numbers were considered the holy grail of a website’s value. But the SEO landscape changes fast. Today, we are going to break down what these metrics actually were, why they mattered, and—most importantly—whether you should still care about them now.
Today, the savvy webmaster knows that two of these metrics are no longer visible or operational. However, the lessons remain: traffic matters (Alexa), link quality matters (PageRank), and long-term legitimacy matters (Domain Age). Modern SEO requires a holistic approach that balances all three of these historic pillars.