Crisis Communication Management: Applying Theory To Real Cases Book ~repack~ Jun 2026

A fake video of your brand harming a customer goes viral. Using SMCC, map your first 3 posts, who you monitor, and how you counter misinformation.

The textbook distinguishes itself through a diverse array of case studies drawn from recent headlines. These cases allow readers to analyze: Crisis Communication Management - Cognella Title Catalog A fake video of your brand harming a customer goes viral

Crisis Communication Management: Applying Theory to Real Cases map your first 3 posts