The Grand Tour Lockdown: Disruption, Digital Adaptation, and the Transformation of Rite-of-Passage Travel in the COVID-19 Era
In classic Top Gear / Grand Tour fashion, the mission objective was high-stakes nonsense: delivering a fish to the President of a nation that couldn't accept it. But the journey of the fish—and the eventual reveal of its state—served as a perfect metaphor for the special itself.
It was messy, it was loud, and it was occasionally aggravating. Just like the year it was released. And for 90 minutes, it made us forget the world outside the window.
The fish subplot allowed for the kind of tangential comedy that defines the trio. Hammond’s obsession with eating it, Clarkson’s refusal to let it go, and May’s scientific interest in its decomposition provided a narrative backbone that prevented the show from just being three hours of driving.
We have to talk about the fish.
When the world ground to a halt and borders slammed shut, the formula that defined The Grand Tour —three friends traversing the globe, destroying cars, and annoying locals—became legally impossible. The machinery of Amazon’s blockbuster travel show was tooled for international escapades; it was not built for a pandemic.
You cannot discuss this special without acknowledging the invisible character in the room: COVID-19.
Hostels, tour operators, and rail companies faced collapse. Interrail suspended pass sales. The shutdown erased an estimated €12 billion in youth travel spending in Q2 2020 alone (European Travel Commission, 2021).
You had Clarkson in a Bentley Continental GT, a car that screamed arrogance and luxury, entirely unsuited for the muddy, broken tracks of Madagascar. Hammond chose a Ford Focus RS, a nod to his "everyman" persona but with a snotty, turbocharged aggression. May, ever the contrarian, arrived in a bright yellow Caterham—a vehicle so impractical for a long-distance trek that it was essentially a middle finger to the concept of touring itself.
One of the overlooked triumphs of Lockdown was the vehicle choice. In previous specials, the cars were often chosen for their ability to survive (or die dramatically) on difficult terrain. In Lockdown , the cars felt like caricatures of the men driving them.
