However, this technology required theaters to install new decoders and calibrate their speaker systems. The "Dolby in Selected Theatres" logo was the bridge between the laboratory and the audience.
The phrasing (sometimes "In Select Theatres") is a legal and technical disclaimer. While a film may be mixed using advanced Dolby technology—such as Dolby Atmos or Dolby Digital —not every local cinema has the expensive hardware required to play it back in that specific format. dolby in selected theatres logo
The inclusion of the phrase was a stroke of marketing genius. However, this technology required theaters to install new
The "Dolby in Selected Theatres" logo was first introduced in 2014, alongside the launch of Dolby Atmos, a revolutionary audio technology that allows sound to be precisely placed and moved in 3D space. The logo was designed to indicate that a movie has been mixed in Dolby Atmos and is being shown in select theaters equipped with the technology. While a film may be mixed using advanced