A specialized AI tool for automated campaign auditing and performance optimization. 2. SplitMetrics Optimize Pricing (A/B Testing & ASO)
: Approximately €249/month (billed annually at €2,990) or €299/month for month-to-month billing. splitmetrics pricing
In the hyper-competitive landscape of the Apple App Store and Google Play, App Store Optimization (ASO) has evolved beyond keywords and descriptions. Today, visual assets—icons, screenshots, and preview videos—are the primary drivers of conversion rates. This is where SplitMetrics has carved out its dominance, offering a sophisticated platform for A/B testing and creative optimization. A specialized AI tool for automated campaign auditing
For companies needing both Optimize + Acquire, custom reporting, or dedicated account managers. In the hyper-competitive landscape of the Apple App
SplitMetrics Optimize focuses on app store conversion rate optimization (CRO) through emulated A/B testing environments. Unlike the Acquire tool, Optimize typically requires a higher upfront investment.
For large-scale advertisers spending over $25,000 monthly. This plan includes unlimited keywords, custom conversions, and dedicated account management.
This is the tier where SplitMetrics becomes a powerful engine. It unlocks the ability to run tests with higher traffic volumes and often includes access to the SplitMetrics Acquire platform (run UA campaigns directly).
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