Like many web companies in the early 2000s, the original branding focused on the "e-" prefix and literal iconography. It shouted, "We are a printing company on the internet!" It was functional, but it felt heavy.
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Notice how the icon is usually separated or to the left? It acts as a bullet point. It draws the eye immediately to the brand name, making it incredibly readable on mobile screens (where 60% of their users likely are). Like many web companies in the early 2000s,
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The "V" icon is a simple geometric shape. It looks just as good as a tiny favicon in a browser tab as it does on the side of a delivery truck. Complexity kills recognition. If your logo has 15 different elements, it will look like a blob when it's small.
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