During a wellness retreat in , Malone was introduced to hot yoga, meditation, and clean eating. A friend at the retreat introduced him to chia seeds , sparking a deep fascination with superfoods and functional nutrition. While grinding various seeds, roots, and berries by hand in the retreat's kitchen, Malone had a pivotal "epiphany": he wanted to combine every nutrient the body needs into a single, ready-to-go blend. Founding Ka’Chava and "The Whole Body Meal"
The story of Ka’Chava began in the early 2000s when Malone was living a high-stress, fast-paced life while working abroad. The constant pressure led to mental and physical burnout, prompting him to leave the corporate world in search of a more sustainable lifestyle. ka'chava founder
is the founder and CEO of Ka’Chava , a holistic nutrition company that pioneered the "whole-body meal" category with its signature plant-based superfood shake. Since launching in 2014, Malone has grown the brand from a hand-ground formula in a Thai kitchen into a multimillion-dollar nutrition empire. The Origin Story: From Corporate Burnout to Thai Retreat During a wellness retreat in , Malone was
So in 2015, Simon did something unusual. Instead of launching another single-ingredient supplement or a standard protein powder, he set out to build Founding Ka’Chava and "The Whole Body Meal" The
He realized that while he wanted to maintain a high level of nutrition, the modern "fast-lane" lifestyle made it nearly impossible to source and prepare dozens of superfoods daily. This "morning epiphany" led to the creation of Ka'Chava—an all-in-one nutrition shake designed to bridge the gap between whole foods and supplements. Brand Vision & Growth
Malone’s original recipe has evolved into a complex blend of 85+ ingredients, including: : Sacha inchi, yellow pea, and brown rice.