The book emphasizes that perception is subjective. It outlines the process of selective perception and how cultural backgrounds act as filters that highlight certain stimuli while ignoring others. This section is crucial for understanding the root of cultural conflict—often, the conflict is not about the issue at hand, but about how the issue is perceived.
This detailed review explores the core themes of the book, the unique "Contextual Model" it proposes, and the ethical considerations regarding the pursuit of free educational materials. The book emphasizes that perception is subjective
: A full, 292-page textbook is freely available on LibreTexts as an Open Education Resource (OER). Handbook of Intercultural Communication and Cooperation : You can download this detailed guide from OAPEN the unique "Contextual Model" it proposes