How To Determine Seasonality In A New Sem Account Here

Once your account has been live for a few weeks, use the Google Ads Auction Insights report to see if new competitors enter the auction during certain periods, signaling a seasonal peak you should be aware of. 4. Utilize Third-Party Analytics and Industry Benchmarks

Ignoring seasonality in a new account is a rookie mistake that leads to missed opportunities in peak months and wasted budget during valleys. Just because you don’t have two years of your own click-through rates doesn't mean you can’t predict the tides. how to determine seasonality in a new sem account

Don't compare this week to last week. Compare this week to the average of the previous 4 weeks. Once your account has been live for a