Prior research establishes that digital learning in corporate settings offers consistency and scale (Clark & Mayer, 2016), but risks low engagement without gamification or social elements (Sailer & Homner, 2020). In retail, specific studies on German Einzelhandel have shown that blended models outperform purely digital or purely analog methods (Müller & Seufert, 2019). However, no peer-reviewed study has examined REWE’s proprietary platform.
The micro-learning format respects the fragmented schedule of retail work. The scenario-based questions force application, not just recall. However, the qualitative barrier of “isolation” is critical. Employees missed real-time social learning. This suggests that REWE should not replace in-store mentors but rather adopt a blended model where Primus handles foundational knowledge, and 15-minute weekly huddles address clarification and role-play. rewe online kurse primus
[Author Name] Affiliation: Institute for Retail & Digital Transformation Date: April 14, 2026 Employees missed real-time social learning
Auf der Startseite von PRIMUS findet sich oben links die Suchfunktion. Hier können gezielt Titel oder Schlagworte eingegeben werden. particularly for procedural knowledge (cashier operations
The findings confirm that the REWE Primus online courses are not merely a cost-saving tool but a genuinely effective learning intervention, particularly for procedural knowledge (cashier operations, product handling). The high effect size (d=0.82) surpasses typical corporate e-learning benchmarks (d≈0.50, as per meta-analyses by Sitzmann, 2011).