Marketing 1.0 -

Spanning roughly from the Industrial Revolution (early 1900s) through the post-war boom of the 1950s and 1960s, Marketing 1.0 represents the original playbook. And while it sounds dated, its core principles still echo in every factory, warehouse, and infomercial today.

The core mantra of Marketing 1.0 was:

Marketing has undergone significant transformations over the years, driven by changes in technology, consumer behavior, and the business environment. This paper explores the concept of Marketing 1.0, which represents the early stages of marketing evolution. We examine the characteristics, strengths, and limitations of Marketing 1.0, and discuss its relevance in today's marketing landscape. marketing 1.0

Coined by marketing guru Philip Kotler, the term describes the traditional approach to marketing that dominated the industrial landscape from the post-Industrial Revolution era through the mid-to-late 20th century. This paper explores the concept of Marketing 1