Angry Birds Soft Drinks ~repack~
The gamble paid off immediately. At the 2012 Slush technology conference in Helsinki, Rovio's Chief Marketing Officer Peter Vesterbacka announced that the Angry Birds Soda lineup was officially outselling major global soft drink brands locally. The meteoric sales volume forced Olvi to completely restructure its manufacturing footprint to supply multiple European countries. The collaborative product line effectively saved the struggling brewery from severe financial distress. 🍓 Classic Flavor Lineup (The Olvi Era)
The original Finnish release featured distinctive 330ml cans themed after specific characters and themes from the games: Angry Birds Tropic (Red) angry birds soft drinks
In 2023, Rovio partnered with to launch a new collection of 250ml slim-can sodas, primarily for the Swedish market through retailers like Willys and Hemköp : : Raspberry flavor. : Pear flavor. : Watermelon flavor. Other Variants The gamble paid off immediately
Rovio was a software company, not a bottling company. Managing the logistics of a global beverage supply chain (expiration dates, shipping glass/aluminum, retail slotting fees) is vastly different from pushing digital updates. The company eventually realized the margins and headaches of the beverage business were not worth the brand exposure. : Watermelon flavor
Today, the drinks are largely considered a relic of the early 2010s, found mostly in collectors' pantries or niche markets, representing a time when app developers believed they could conquer the supermarket aisle as easily as the smartphone screen.
In early 2012, Finnish developer Rovio Entertainment was looking for unique ways to market its booming mobile game app. Concurrently, the historic Finnish beverage company Olvi was facing steep seasonal financial difficulties. The two companies joined forces to release a highly experimental line of fruit-flavored sodas featuring the game’s core characters.
October 26, 2023 Subject: Analysis of Brand Extension Strategy: Rovio Entertainment’s Entry into the Beverage Market