Movies Bollywood - Pr

The solution lies in transparency—independent box office audits, disclosure of paid promotions, and a return to story-driven, rather than scandal-driven, publicity. Until then, Bollywood will remain an industry where the biggest blockbuster isn’t a film, but the PR campaign behind it.

The turning point came with the rise of the 24/7 news cycle and, subsequently, social media. As the audience’s appetite for content grew, the "product" expanded. It wasn't just the movie anymore; it was the star’s gym routine, their airport look, their pet’s name, and their political stance. PR moved from being reactive to being aggressively proactive. pr movies bollywood