Xerox was blindsided. Its costs were high, its product line was outdated, and its quality had declined. By the early 1980s, Xerox’s market share in copiers had collapsed from nearly 100% to around 40%. The company faced a near-death experience.
A Xerox 914, lançada em 1959, é considerada um dos produtos de maior sucesso na história dos negócios dos EUA. Foi a primeira copiadora automática de papel comum de escritório. Antes dela, a duplicação de documentos era feita principalmente através de mimeógrafos ou processos químicos úmidos e caros.
What happened at PARC is legendary. Over a few years, a team of computer scientists (including Bob Taylor, Alan Kay, Butler Lampson, and others) invented or prototyped almost every element of modern personal computing:
The most significant transformation was the for $6.4 billion. Overnight, Xerox became a giant in business process outsourcing (BPO) – managing payroll, healthcare claims, HR, and IT systems for corporations and governments. This was a radical departure from copiers. By 2016, services accounted for over 50% of Xerox’s revenue. xerox wikipédia
In , the company released the Xerox 914 , the first automatic plain-paper copier. It was an overnight sensation: The Weight: It weighed nearly 650 pounds .
Then came the crisis. By late 2000, Xerox was hemorrhaging money. Its business model of leasing copiers (long-term revenue) required huge upfront capital. When sales slowed, it ran out of cash. Debt was downgraded to "junk" status. The stock price plummeted from $60 to under $4. There were serious doubts Xerox would survive.
En 1959, après des années de développement avec l'institut Battelle, l'entreprise lance le , le premier photocopieur automatique sur papier ordinaire. Le succès est tel que la société change officiellement son nom pour Xerox Corporation en 1961. Xerox PARC : Le berceau de l'informatique moderne Xerox was blindsided
Xerox is the quintessential tale of . It is a parable of how success can breed myopia. The company invented the PC, the GUI, Ethernet, and the laser printer – the building blocks of the 21st-century office – and gave them away for free because they didn’t fit its existing business model of selling copies per page. It is a permanent case study in business schools about the "innovator’s dilemma": The very management practices that make a company dominant in its market make it nearly incapable of responding to disruptive change.
Um dos capítulos mais famosos da história da Xerox é a fundação do em 1970.
The revolution arrived in 1959 with the . It was the first fully automatic plain-paper copier. You could place any document on a glass plate, press a button, and receive a clean, dry copy on ordinary, untreated paper. It was a miracle of industrial design and chemistry. The 914 was enormous, weighed 650 pounds, and had a notorious tendency to catch fire (requiring an included "scorch eliminator" – a fire extinguisher). Yet it was an instant phenomenon. Haloid, having renamed itself Xerox Corporation in 1961, created an entirely new industry. The verb "to xerox" entered the global lexicon, a testament to its dominance. The company faced a near-death experience
Nota: Este texto é uma síntese informativa baseada no conhecimento geral enciclopédico sobre a empresa.
Xerox had invented the digital future and then failed to own it. It is the ultimate case study in – a market leader so wedded to its existing customers and profit model that it cannot see (or act on) the disruptive technology it has created.